Self-serve real estate

A real estate revolution in Madison

Fascinating story from the America's heartland about a real estate revolution. Two cousins in Madison Wisconsin with a rudimentary web site now control 20% of the residential re-sale market.

The site, allows homeowners to advertise their home for a one-time fee of $150. The fee includes a listing on the site and a yard sign installed by one of the cousin's former gym teachers.

Owners' Web Site Gives Realtors Run for Money [NY Times]

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