Real estate online

The net is empowering consumers

Before the Internet, selling real estate required driving through neighborhoods, doing walk-throughs on dozens of homes, interviewing Realtors and completing the transaction in person. Now most of those steps can be done from home by anyone with a computer and an Internet connection. And more and more consumers are choosing to buy real estate that way.

According to a recent National Association of Realtors study, 74 percent of homebuyers use the Internet for research before entering the market. Another study done by the California Association of Realtors shows that 96 percent of consumers feel the Internet puts the buyer in more control.

Real estate on the net: The 'home' shopping network [Naples Daily News]

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