Real estate name game

What's in a name alphabet_soup Do you ever wonder who comes up with the names of some of these developments in Southwest Florida? That is a job that would definitely appeal to me. If somehow I am hired for this position, you will find me walking on the beach listening to Podcasts about Italy furiously typing grandiose names into my Blackberry. Now that will be a sight for sorry eyes! In one recent case, a developer changed the name of a project that was lingering with an "old Florida" name to a "new Florida" name and realized significantly increased sales results. Bob Fliss takes a look at a new project called Saraceno and gets to the root of the matter. Let's play, name that real estate project [Sun Herald]

Post a Comment