Posted by Mark Washburn on Friday, May 26, 2006 at 10:10 AM By Mark Washburn / May 26, 2006 Comment
What's in a name Do you ever wonder who comes up with the names of some of these developments in Southwest Florida? That is a job that would definitely appeal to me. If somehow I am hired for this position, you will find me walking on the beach listening to Podcasts about Italy furiously typing grandiose names into my Blackberry. Now that will be a sight for sorry eyes! In one recent case, a developer changed the name of a project that was lingering with an "old Florida" name to a "new Florida" name and realized significantly increased sales results. Bob Fliss takes a look at a new project called Saraceno and gets to the root of the matter. Let's play, name that real estate project [Sun Herald]
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