Real estate agent Charlotte Hedge tried for six months to sell the 1920s waterfront sea captain's house. Narrow hallways and small rooms made it difficult, because “people couldn't visualize what to put in these nooks and crannies and little rooms,” she says. So Hedge tried a hot new marketing tool: She had the house professionally staged with new furnishings and accessories. The result? “It sold within a week,” she says.
Stage Magic [Sarasota Magazine]