Gen-X and echo-boomers
Households headed by Generation Xers and members of the so-called echo-boom purchased 55 percent of all newly built homes sold in 2003 and are fast becoming the trendsetters in U.S. housing markets, according to reports from the U.S. Census and newly analyzed buyer preferences data from the National Association of Home Builders (NAHB).
“A new generation is viewing the housing market from an entirely different perspective than the baby boomers who’ve traditionally dominated industry trends,” said NAHB Executive Vice President and CEO Jerry Howard. “They’re techno-savvy and are more likely to be house-shopping on the Internet. They have a strong awareness of all their options.”
Young Buyers Are Setting Trends In The New-Home Marketplace [National Association of Home Builders]