Developer name game

Name change spurs sales

How important is a development name? Have you ever wondered how many creative marketing types sit around a table drinking lattes trying to decide the best name for a new development. I am sure it is especially challenging in a place like SW Florida where the good ones like Gulf Harbor and Renaissance were used many years ago.

The News-Press reports that WCI Communities realized a tripling of sales after it changed the name of its Sun City Ft. Myers project to Pelican Preserve. Certainly attracting a more diverse mix of age groups to a community is a positive for any developer. Many of the new developments that are coming on-line are catering to families and children, a true reflection on the changing demographics in our region.

Builders changing tactics [News-Press]

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